Who we are
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The genesis
REVILAND is a young French brand of BMX and Enduro tires, born from 35 years of experience of its founder Renaud POUTOT, self-taught passionate about BMX, Motorsport and the United States.
BMX driver from 1981 (year of release in the cinema of the Spielberg film "ET") and until the beginning of the 90's, he then turned to Rally competition where he won several notable international titles and made it his profession, at FIAT Abarth then SUBARU France.
The Motorsport experience
In 2003, he founded R plus Racing, a company organizing private tests for manufacturers and tire manufacturers involved in the WRC and the French Rally Championship (still in operation to this day).
In 2004, his passion for cycling led him to import into France a young brand of Californian cruisers, ELECTRA Bicycle Company, of which he ensured good distribution on the national territory by imposing the brand through a network of 250 resellers, up to in 2009.
The United Cruiser adventure
In 2010, he founded UNITED CRUISER, his own brand of urban and cruiser bikes, with diverse inspirations, from American myth to French Haute-Couture. He imagines, draws, creates and produces a complete collection of 30 original models, surrounded by a very small team of enthusiasts, like him. This young brand enjoys immediate success and is an absolute reference in this emerging segment of lifestyle bikes.
UNITED CRUISER has notably enjoyed remarkable partnerships with artists (Asa, Yanick Noah, Mayra Andrade), luxury hotels (Martinez in Cannes, Murano in Paris and Marrakech, Maison Pic in Valence, Byblos Saint Tropez) and luxury companies. internationally renowned (Coca-Cola, Euro Disney & Associés, Riviera Villages) In 2019, UNITED CRUISER was sold to a French group which will offer it another destiny and give it a different direction.
Back to basics
The year 2022 marks the return to his first love, almost 35 years after leaving it: BMX Racing.
In April 2023, REVILAND Racing Co was created with his friend Jean-Christophe GIAMMATTEO, an entrepreneur at heart and a true captain of industry. The small team enlists the services of the best (pilots, engineers, developers and technicians) to strengthen its ranks and make this project a success.
A simple idea: use the sum of experience to create remarkable products, demonstrating a high level of technicality and unique know-how. This will involve manufacturing BMX and Enduro tires, their peripherals (TPU and Natural Rubber inner tubes) adapted to different surfaces, different types of races and climatic conditions and subsequently, a complete range of accessories dedicated to pilots and designed with them.
Reviland, BMX and Enduro tires and accessories
The REVILAND brand is based on two foundations: the development of tires inspired by the WRC methodology, because each playing field is different and this is precisely what we are going to demonstrate, in permanent cooperation with the best BMX riders race in the World, through test sessions on all the major tracks, in each country and each continent, to find the best “set-up” and the best tires, in order to establish solid references.
Exchange, consultation, work, innovation and the permanent search for performance will certainly make REVILAND the reference brand, in the years to come, the one which offers victories, the one on which we can count on to conquer titles.
Participative and caring, efficient and reliable, efficient and attentive, are the terms that come up most often to describe REVILAND Racing Co.